3
Apr
Building Secrets

Building Secrets 03: Bait and Switch

I
April 3, 2018

Building Secrets 03 – Bait and Switch

In part three of the Building Secrets videos, we discuss one of the most common techniques some builders use to increase their margins.  Ambiguity about materials, equipment, and features can really make a buyer think they are getting the same value for less money when, in fact, they are actually getting a significantly lesser product.  Some of these effect not only the value, but the integrity of the home as well.

For more Building Secrets videos, click the videos tab.

More from this category