Building Secrets 03 –
Bait and Switch
In part three of the Building Secrets videos, we discuss one
of the most common techniques some builders use to increase their margins. Ambiguity about materials, equipment, and
features can really make a buyer think they are getting the same value for less
money when, in fact, they are actually getting a significantly lesser
product. Some of these effect not only
the value, but the integrity of the home as well.
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