Building Secrets 03: Bait and Switch

In part three of the Building Secrets videos, we discuss one of the most common techniques some builders use to increase their margins. Ambiguity about materials, equipment, and features can really make a buyer think they are getting the same value for less money when, in fact, they are actually getting a significantly lesser product. Some of these effect not only the value, but the integrity of the home as well.

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Building Secrets 04: Change Orders


Building Secrets 02: How Builders Make Money